Determining The Perfect Promotional Product For Your Company
People ask us all the time what promotional product would be best to use for their business. Ahh…is this a question you’ve wanted to ask, too? Well, here’s the answer……drum roll, please! It’s different for every business. Ugh! Not what you wanted to hear, right? Did you think the answer would be easy? Sorry! It isn’t. But, here’s a tried and true way to determine what the answer is for YOUR business. Think about finding your company’s perfect promotional product like you would think about finding the perfect home for your family. It’s all about location, location, location! You can find the prettiest home, with all the rooms you want, beautiful landscape and it’s even got stainless steel appliances and granite countertops! BUT, if it isn’t in the school system you want or near your job, it isn’t the perfect home for you because the location isn’t right. The same is true of a promotional product. It might be on sale or a really pretty color or you just personally want one of those products for yourself. But, is that the best product for your business? Think about your ideal or perfect client. Where do you think they might be when they think of needing someone in your industry? If the product you’re considering purchasing can't be used where your customers and potential customers are going to be when they decide they need a business like yours, then it isn’t the perfect one for you. Here’s an example: For a bank, one perfect client would be someone looking to purchase a new car. Many people will need to acquire a loan from a bank to be able to purchase that new ride. Where do you think people are – physically – when they determine they need the assistance of a lender? Well, they may be in their current car so consider products like an air freshener, a plastic folder to hold their car insurance papers or a coffee tumbler. They may also be at the mechanics, so a wall calendar with your logo would be easy for all customers to see. Does having a promotional product with your company name on it, in the right location, at the right time, guarantee your company will get their business? Well, consider these statistics: - 83% of people like receiving promotional products - 47% keep promotional products for over 1 year - 88% recall the name of the advertiser on the product - 85% do business with the advertiser I’d say those are pretty good odds in your favor! If you still can’t determine what products would be best for you, give us a call at 419-358-0700 or send an email to firstname.lastname@example.org. We’ll be happy to help!